The Sell Sheet Checklist: What to Put on One Page Before You Email
A sell sheet checklist showing exactly what buyers need to see on one page: product details, pricing, proof points and contact info.
October 22, 2026 · 4 min read
Retail distribution for health and beauty brands
Get your brand onto store shelves, and keep it there.
We pitch your products to independent retailers and distributors, then follow up until the first order lands and the reorder comes. You start with a free audit that tells you if your pricing, packaging and paperwork are ready for a buyer.
Free, no obligation
Written report, yours to keep
Reply within one business day
Request your free audit
Two quick steps. We use your answers to prepare before we reply.
Free audit firstYou get a written report on pricing, packaging and channel fit, whether or not we work together.
Our two services
We sell to distributors. We sell to independent stores.
A distributor moves volume and takes a cut. Independent stores pay you more per unit but need more doors and more follow-up. We build either one, and we tell you which to start with.
Selling to distributors
Best when you can produce in pallet quantities and give up margin for reach. We find distributors that already sell to the stores you want, pitch them, and review the terms before you sign.
- Target list of distributors that match your category and price point
- Pitch deck and price sheet built for a distributor's buyer
- Review of payment terms, territory and exclusivity before you commit
Selling to independent stores
Best when you want higher margin and control of your brand. We pitch boutiques, pharmacies, spas and natural grocers, send samples, and chase the reorder.
- Outreach to the buyer or owner, not a generic inbox
- Sample kits and a one-page sell sheet with case pack and pricing
- Scheduled reorder check-ins so first orders don't become the last
Wholesale margin check
See what you keep per unit at wholesale.
Enter your own numbers. The tool shows your margin selling direct to a store and through a distributor. It uses only what you type in, so treat it as arithmetic and not a forecast.
Many retailers expect to buy at about half of retail. Ask your buyers what they expect.
Distributor discounts vary by deal. Use the figure in your quote.
Direct to independent stores
gross margin at a wholesale price
Monthly gross profit across stores:
Through a distributor
gross margin at a price to the distributor
What the audit covers
Six checks a buyer runs before they say yes.
Most brands lose a buyer at one of these steps and never learn which. The audit finds it first.
Pricing and margin
We rebuild your wholesale price from cost, then test it against what stores and distributors expect.
Packaging and barcodes
We check for a scannable UPC, case pack size, shelf footprint and a readable ingredient panel.
Sell sheet
We check whether one page answers the buyer: what it is, who buys it, what it costs, how to reorder.
Claims and labeling
We flag label claims that commonly stop a retailer and point you to the regulator or counsel to confirm.
Channel fit
We recommend distributor, direct stores or both, based on your margin and production capacity.
First 90 days
You get a short plan: who to contact first, what to send, and when to follow up.
How we work
Four steps, and you see the plan before you spend anything.
- 1Free audit. You fill in the form. We review your brand and send a written readiness report.
- 2Strategy call. We walk through the report and agree on a channel and a target list.
- 3Outreach. We pitch buyers and distributors, send samples, and report back every week.
- 4Reorders. We follow up on sell-through and ask for the second order.
Is this right for you?
We are a good fit if:
- You sell health, beauty or personal care products and already have repeat customers
- You can ship cases on a regular schedule
- Your cost leaves room for a wholesale price at roughly half of retail
We are probably not a fit if you have no product yet, or if your unit cost is close to your retail price. The audit will say so plainly.
From the blog
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Wholesale notes for brand founders
How to set wholesale, retail and MAP prices for a DTC brand
Set wholesale price, MSRP and a minimum advertised price so stores and your own website do not undercut each other. Includes a simple formula and a worked example.
October 20, 2026 · 3 min read
Tags:Wholesale pricing
Does your margin survive a distributor? A worked example
A distributor can cut your profit per unit in half. Here is the math to check your own margin before you pitch one, with a worked example and a break-even rule.
October 19, 2026 · 3 min read
Questions founders ask
Straight answers
Yes. You get the written report whether or not you hire us. It shows us which brands we can place, and shows you what to fix.
No. Buyers decide, and nobody can honestly promise that. We commit to the work: a target list, outreach, samples, and weekly updates on every conversation.
The audit shows where the money goes. A different case pack, a cheaper component or a revised MSRP often closes the gap. If it cannot be closed, we tell you before you pay for outreach.
It can if prices clash. We set a minimum advertised price policy and pick store types that do not compete with your direct customers.
A person replies within one business day. Every submission goes to a monitored inbox.
We quote after the strategy call, once we know the channel and scope. You see the price in writing before you commit.
Find out what a buyer would say about your brand.
Free audit. Written report. A real person replies within one business day.