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Industries / Cosmetics

Cosmetics

Getting cosmetics brands onto shelves.

Color cosmetics for lips, eyes and face. Cosmetics sell by shade range, so the first order has to be big enough to fill a display. Buyers ask how many shades you carry and what happens to shades that do not sell.

Channel we usually recommend first: Independent stores first, distributor for a larger shade range.

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Lipsticks laid out in a row
Photo by Ankush Dawar on Pexels

What buyers look for

Cosmetics sell by shade range, so the first order has to be big enough to fill a display. Buyers ask how many shades you carry and what happens to shades that do not sell.

Compliance to check first

Cosmetics sold in the US have labeling and facility registration requirements. Confirm current rules with the FDA.

General guidance only. Confirm rules with the regulator or counsel.

Which of our two services fits cosmetics?

Selling to distributors

Choose this if you can produce in volume and your price leaves room for two discounts.

See distributor service
Selling to independent stores

Choose this if you want more margin per unit and control over where you are sold.

See independent store service

Find out where cosmetics fits.

The free audit recommends a channel using your own cost and price.

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