Two services. One gets you volume, the other gets you margin.
We sell your products to distributors, and we sell them to independent stores. You can hire us for one or both. Every engagement starts with a free audit that recommends which to start with.
Selling to distributors
A distributor buys from you at a discount, stores the product and sells it to retailers. You give up margin and gain reach. We find the distributors that already serve your category, pitch them, and review the contract before you sign.
Good fit when
- You can fill pallet-size orders on a regular schedule
- Your cost leaves room for a distributor discount and a store discount
- You want regional or national reach without hiring sales reps
Selling to independent stores
Independent stores are boutiques, pharmacies, spas, salons and natural grocers that buy straight from brands. Each orders less than a chain, but you keep more of the retail price and you choose where you are sold. We handle the outreach and the follow-up.
Good fit when
- You want to keep more margin and control where your brand is sold
- Your product suits boutiques, pharmacies, spas, salons or natural grocers
- You can ship small case orders quickly and invoice with net terms
Distributors or independent stores?
This is general reasoning about how the two channels work, not test data. The audit uses your real numbers.
| Question | Selling to distributors | Selling to independent stores |
|---|---|---|
| Margin you keep | Lower, because the distributor takes a discount on top of the store's | Higher, because only the store takes a discount |
| Order size | Larger and less frequent | Smaller and more frequent |
| Work per unit sold | Low once the account is signed | Higher, with many accounts to manage |
| Control of price and store type | Limited unless the contract sets rules | High |
| Cash flow | Depends on the distributor's payment terms | Spread across many small invoices |
| Start here when | You have volume capacity and can accept a thinner margin | You have strong unit margin and want to prove sell-through first |
Questions about our services
Not sure which one fits your brand?
The free audit answers it with your own cost and price. See how it applies to your category.
Get my free audit