The Sell Sheet Checklist: What to Put on One Page Before You Email
A sell sheet checklist showing exactly what buyers need to see on one page: product details, pricing, proof points and contact info.
October 22, 2026 · 4 min read
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Wholesale notes for health and beauty brands.
Pricing math, buyer outreach and distributor terms, written for founders getting into stores. New posts appear regularly.
How to set wholesale, retail and MAP prices for a DTC brand
Set wholesale price, MSRP and a minimum advertised price so stores and your own website do not undercut each other. Includes a simple formula and a worked example.
October 20, 2026 · 3 min read
Tags:Wholesale pricing
Does your margin survive a distributor? A worked example
A distributor can cut your profit per unit in half. Here is the math to check your own margin before you pitch one, with a worked example and a break-even rule.
October 19, 2026 · 3 min read
What to put in your first email to a store buyer
A short checklist for the first email to an independent store buyer: what to include, what to leave out, and a plain template you can adapt today.
October 18, 2026 · 3 min read
Tags:Buyer outreach